Case Study: WooCommerce site switches payment plugin from PayPal to a “real merchant account” and saves big
Welcome to the first in a series of client case studies where we will share stories about how we have helped our clients with payment needs. Summary: Wedding Sparklers USA switches from PayPal to First Data merchant account; goes from 2.4% net effective rate to a 2.2% net effective rate, saving 20 bp (basis points) totaling a very nice savings monthly and per annum based on average ticket of $47. Story: Interview with Brian Kelly, Owner of Wedding Sparklers USA, an e-commerce business based in Kansas City, MO, that specializes in selling sparklers online with WooCommerce. Says he was very …